OOvie studios
interactive AI movies
What if a MOVIE changes every time you watch it?
OOVIE Studios explores a new art form in which the movie’s narrative changes every time, automatically shaped by live music and human interaction.
You will never witness the same movie twice.
When sound
becomes vision
What does a musician see while playing?
OOVIE Studios talks with the musician, exploring its visions together with the AI artist, which then transforms the images into multiple plot combinations.
During the live performance, the AI assembles them in real time, creating a movie that is both synchronized with the music and shaped by it.
Here & Now
In the age of play, pause, and swipe, the uniqueness of the moment becomes meaningful.
OOVIE Studios brings the here and now back to center stage, offering a one-of-a-kind experience every time: never the same again.
The digital heartbeat
OOVIE Studios combines machine learning, live audio analysis, and generative AI video to serve the art, and create an authentic dialogue between human, sound, and image during the performance.
Our predictive model and innovative tree-based taxonomic structure analyze and interpret sound waves, directing the video montage.
brand experience
Art is the only language capable of creating authentic connections with the audience. OOVIE Studios redefines the very concept of brand experience. Our AI Movies react to the surrounding environment, making the audience part of something unrepeatable.
Thanks to AI's incredible flexibility, the audiovisual material created for the live event will become the foundation for media campaigns born out of real-time interaction.
follow the oo
Via Tortona, 35, Milan (IT)
The Ride is 2-week experience OOVIE Studios crafted for a leading eyewear brand.
The experience took place into an 5x5m pop-up cube installation built to create an immersive environment around the participants. Inside it, a large LED-wall featured OOVIE Studios' interactive AI Movie, whose plot could be changed by the audience interaction.
The visitors could stand in front of the LED-wall and decide which ride to take, either climbing down a mountain riding a bike or skiing. By interacting with the movie, the audience was able to decide which path to take during the ride, creating always unique storylines.
Malibran Theater, Venice (IT)
LIVING FILMS.
Venice show
LIVE MUSIC. LIVING FILMS. is the world premiere of a groundbreaking experience born from the encounter between a symphonic orchestra and the grand tradition of cinema: an Interactive AI Movie that changes with every performance.
An experience featuring a special performance by Maxim Vengerov and LaFil Milan Philharmonic, accompanied for the very first time by OOVIE Studios’ Interactive AI Movie, a film that evolves in real time in response to live music, created in collaboration with AI artists Dustin Hollywood and Reza Sixo Safai of MASSIVE Studios.
Alberto Barbera, Director of the 82nd Venice International Film Festival, comments:
"The creative use of Artificial Intelligence in cinema and in other forms of artistic expression is undoubtedly one of the most fascinating –albeit still controversial – challenges of our time".
Alberto Barbera continued saying:"That is why I was immediately intrigued and captivated by the proposal that brings together OOVIE Studios and LaFil in a pioneering project that connects cinema and music in a way that is not only entirely new, but also rich in potential and capable of captivating audiences with its spectacular impact. I am genuinely curious to witness the international premiere of this concert, which will fittingly take place in Venice during the Biennale’s International Film Festival.”
Generali Congress Center, Trieste (IT)
LIVING FILMS.
Trieste show
and Shostakovich
LIVE MUSIC. LIVING FILMS. in Trieste is the 2nd stage of the tour of a groundbreaking experience born from the encounter between the grand tradition of cinema and music: an Interactive AI Movie that changes with every performance.
An experience featuring a special performance of Maxim Vengerov, universally acclaimed as one of the greatest violinists of our time and Polina Osetinskaya, pianist renowned for her intensity, refined touch, and deeply expressive interpretations, accompanied by OOVIE Studios’ Interactive AI Movie, a film that evolves in real time in response to live music, created in collaboration with AI artists Dustin Hollywood and Reza Sixo Safai of MASSIVE Studios.
Piccolo Strehler Theater, Milan (IT)
LIVING FILMS.
Milan show
LIVE MUSIC. LIVING FILMS. in Milan is the 3nd stage of the tour of a groundbreaking experience born from the encounter between the grand tradition of cinema and music: an Interactive AI Movie that changes with every performance.
An experience featuring a special performance by Maxim Vengerov and LaFil Milan Philharmonic, accompanied by OOVIE Studios’ Interactive AI Movie, a film that evolves in real time in response to live music, created in collaboration with AI artists Dustin Hollywood and Reza Sixo Safai of MASSIVE Studios.
Alberto Barbera, Director of the 82nd Venice International Film Festival, defined it as: “A spectacular and unprecedented experience: the encounter between the great traditions of music and cinema, made possible by AI.” He also added:
"I was immediately intrigued and captivated by the proposal that brings together OOVIE Studios and LaFil in a pioneering project that connects cinema and music in a way that is not only entirely new, but also rich in potential and capable of captivating audiences with its spectacular impact."
not the rules
AI expands your concert reach
OOVIE Studios enriches and respects both the venue and its musical repertoire, building a bridge between tradition and innovation.
A Movie that translates Debussy’s La Mer into cinema can captivate audiences far beyond classical music enthusiasts, elevating the musician’s presence on stage in ways a blockbuster with orchestral accompaniment never could.
ABOUT
OOVIE Studios creates Interactive AI Movies, movies that change every time, shaped in real time by live music and human interaction. At the core of each show is live music. As musicians perform on stage, our proprietary AI Software listens to the music being played, not just the notes, but the way they’re interpreted: tempo, intensity, phrasing, and emotional tone.
The AI analyzes these expressive choices in real time and uses them to create an interactive movie whose plot changes based on the music.
The OOVIEs.
OOVIE STUDIOS' partners
with unmatched flexibility.
OOVIE STUDIOS' ecosystem
with unmatched flexibility.
